Download The Mind Share Market: Freemium Economics and Business Models of Abundance ebook
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The Mind Share Market: Freemium Economics And Business Models Of Abundance

If competition in business benefits customers, can the ultimate pricing - the zero price - benefit the seller and the buyer? The Mind Share Market explores aiming for adoption and revenue, how to monetize free products and their role in society. Three models enable these strategies. Tying relies on selling two indissociable offerings. Freemium makes a product or service available at no cost while ...

Paperback: 266 pages
Publisher: CreateSpace Independent Publishing Platform (March 8, 2011)
Language: English
ISBN-10: 1456355953
ISBN-13: 978-1456355951
Product Dimensions: 6 x 0.7 x 9 inches
Amazon Rank: 2988916
Format: PDF Text TXT book

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“"Secret Sauce" is a term thrown around a lot these days...many flavours for many applications. Must say that Apurva Pratap, VP of Global Strategy, InterContinental Hotels, is on the money when he states that Pujol unearths the secret sauce that fuel...”

thers are monetized. Two-sided markets, or multi-sided markets, create a platform of interaction between distinct and complementary users. Pujol presents methods to monetize free products and the challenges in making this work commercially. Through the domains of open source, education and technology, Mind Share Markets play a central role in business and in life. In the economy, they turn classic marketing based on messaging into productive marketing based on value sharing. There, mindshare becomes a currency. In life, they reduce scarcity by making the essential available and affordable to all, enabling everyone the same access, no matter their financial wealth.